Is when the marketing and administration costs take most of the money
Portland General Electric boasts one of the most successful green power programs in the nation.
But it’s also one of the most expensive when it comes to marketing and associated costs.
For customers who pay a little extra each month for clean energy, 56 cents of every dollar goes into marketing, administration, overhead and related expenses. One-third buys the green tags that represent wind, geothermal and biomass generation.
It’s tempting to blame this on greedy big business. But it’s a common problem among environmental groups. Outfits like the Sierra Club and NRDC routinely put the majority of their funds into raising more funds. They’re private too. So don’t bother asking about pay and perks collected by those who are doing good. They’re doing very well indeed.